How can you encourage your customers to buy more? Offering free shipping is a common yet effective method for increasing business sales. There may be little difference between the product price of your business and that of your competitor. Free shipping is often the factor that affect which business the customer will choose. However, as the shipper must get paid, the business must cover this cost. Let’s look at several things you can do to offer free shipping but still save money on shipping.
CONSUMER EXPECTATIONS HAVE CHANGED
A few years ago, most businesses found it unprofitable to 중국배대지 offer free shipping to their online customers. Free shipping was less common and customers still expected to pay for shipping. However, around 2013, as increasing numbers of online businesses began offering free shipping, customer expectations began to change. Today many online shoppers expect low-cost to free shipping when they shop online. Studies have also found that free shipping strongly draws customers to select a product. A few years back, UPS and a Canadian trend tracking firm comScore conducted a survey on the shopping habits of buyers. The survey found that 3 out of 4 shoppers chose to place the free to reduced priced shipping items in the online shipping cart to decrease the cost of the total of their products. Reduced/free shipping is no longer a “limited-time-only” offer; it’s now a requirement.
SHOP FOR SHIPPING
There are many well-known and lesser known logistic companies available for you to choose from. These companies offer different rates depending on the size, weight, and type of shipping method. If you are shipping small letters/parcels you will probably save shipping USPS. For larger parcels, you may save by going through a logistics company like DSL or FedEx. Spending a little time logistics shipping can be worth the effort.
NEGOTIATE FOR BETTER DEALS
Many online businesses negotiate deals with logistic companies to reduce their shipping rates. If you are able to demonstrate your business’s need to deliver a significant number of parcels each month/year and your desire to commit to their (or a few) logistics companies, it’s very possible to agree on a specialized reduced shipping rate for your company. Large companies like Amazon have employed this strategy allowing them to reduce their shipping rates.
OFFER CONDITIONAL FREE SHIPPING
If you offer free shipping to your customer, and your customer opts to ship next day air, overnight air, or priority mail, your business can accumulate phenomenal expenses. Some businesses counter this risk by offering free ground shipping charges (typically three day shipping) but having the customer pay the total or a percentage of the price if they choose specialized services.